That’s right. eSource has released the first tutorial in their Blue Hat Marketing Training Series Backlink Generation in Minutes! And best of all it’s FREE!

  Our newest eBook, Backlink Generation in Minutes, is yours FREE! Simply enter your email address below and a copy of this vital 15 page training manual will be sent directly to you (PDF format).

Backlink Generation in Minutes steps you through the process of creating intelligent backlinks that are designed to target your customers, rather than shotgun your marketing and hope for the best. In this report you’re going to get a simple, step-by-step plan for finding literally HUNDREDS of sources of quality, free in-bound links. We show you how to do the research, how to tie in with other articles, and even what to include in your post-backs and comments.

This report contains the secrets of:

The ultimate FREE tool that will determine your best chance of scoring a winning backlink.

Finding quality site links.

Quality links vs. junk links.

How to write a valuable link response.

And more!

You can download this FREE eBook by subscribing to our training section.

Simply enter your email and Backlink Generation in Minutes will be sent directly to you!

Well, it took a little pushing for Al to give his blessing, but Dr. Torgo’s PC System Inventory tool was finally released today! This tool is great for PC Technicians and IT Departments that need quick access to detailed system information to assist in troubleshooting, software inventory, and software licensing.

Dr. Torgo's PC System Inventory offers a full range of system query options and powerful reporting tools. This software quickly generates reports on several dozen hives of system information including disks, CPU, memory, motherboard, users, ports, services, software, and MORE.

Dr. Torgo's PC System Inventory is a detailed query tool that allows users to get information about their systems like never before. The depth of the search option trees is amazing, and the detailed listing of installed software is perfect for tracking your software license compliance. This software is so detailed, it's nearly impossible to list all of the query trees and options. High level tabs include:

It also offers an export feature that allows you to save your inventory results to a variety of formats including HTML, CSV, Plain Text, or TAB delimited. Click HERE to see a sample report

Don't pay hundreds of dollars for those "one-click" PC troubleshooters that give vague information on only the simplest of problems. Let Dr. Torgo's PC System Inventory show you information so detailed that researching things like driver version, software revisions, and BIOS revisions are a snap! We now offer a 3 day trial version which lets you try before you buy!

NOTE: Torgo is a fictional character in the movie Manos: The Hands of Fate, played by John Reynolds. The quaver-voiced, maladroit satyr servant of "The Master", Torgo is charged with looking after the lodge while the Master is away. Torgo rose to pop culture notability following the Mystery Science Theater 3000 airing of Manos on January 30, 1993, following which he was featured on the television series as a recurring character. Now, the character is immortalized in eSource Development software.

For a lot of our customers and some of our staff, World of Warcraft (WoW) is the only MMORPG. It’s popularity launched Blizzard from a medium sized gaming company to an online powerhouse. One of our customers bought this WoW cheat code book and sent us an email regarding some of the best tips they found. In honor of our many customers who enjoy WoW, we present this small sampling of World of Warcraft Tips and Tricks.

World of Warcraft Terms & Acronyms

Add: Additional NPCs for the party to fight, usually unexpected or undesired.
AFK: Away From Keyboard
Aggro: To have aggro means that the enemy mobs are focused on the player.
AoE: Area of effect, a spell or item that deals damage to a given area.
BoE: Binds on Equip - An item that becomes soulbound when equipped.
BoU: Binds on Use - An item that becomes soulbound when used.
BoP: Binds on Pick-up - An item that becomes soulbound when picked up.
CC: Crowd Control - spell effects and abilities that limit enemies from performing actions, e.g. Mind Control, Shackle, Sap, Seduce.
DoT: Damage Over Time - spell or ability that deals damage every N seconds, e.g. Poison. 
DPS: Damage Per Second - how much damage a weapon can deal per second on average.
Kite: Kiting an enemy means to aggro the enemy and lead him away from the party, often this is done by hunters who can feign death and escape.
LFG: Looking for Group.
LFM: Looking for More.
MC: Mind Control - spell effect that takes control of an enemy
ML: Master Looter. the person that is designated to loot all items from any kills
MOB: A mob is an NPC.
MT: Main Tank. The main player responsible for keeping the aggro of the enemy away from other party members.
Mule: A player that is designated to carry BoE items until the end of a raid.
Ninja: A ninja is a player that loots an item they are not supposed to loot, many groups use ML to avoid ninjas.
OOM: Out Of Mana.
PST: Please Send Tell.
PvE: Player versus Environment.
PvP: Player versus Player.
WTB: Want to Buy.
WTS: Want to Sell.
WTT: Want to Trade.

Scholomance Hints & Tips

Killing Summoners:
Make sure you have someone in your party that can MC (Mind Control). Use MC on the summoner, and let the other enemies take it out, works extremely well when there are two enemies to attack it. For situations where there is only one other enemy, you may need to bring the summoner to the stairs to prevent it from aggro'ing the entire room.

Warlock Hints & Tips

How to Solo Elites: High level warlocks can use Curse of Doom and Fear to solo high level elites, such as the Demons in the Winterspring Gorge, or the Undead in the Eastern Plaguelands guarding the towers.

Cast Curse of Doom on the target
Cast Fear
Mana up with Dark Pact
Repeat until the target is dead. Note: to speed things up you may want to use your wand and cast Corruption and Siphon Life.

Hunter Hints & Tricks

Taming a New Pet: Use a trap to immobilize your target before you start to tame it. You can also use items such as sticky glue, nets, etc.

Miscellaneous Hints & Tips

Unlimited Storage Space
Ok, instead of buying extra space at the Vault (10 Silver), you can take advantage of the auction/mail system.

Put the item you want to store up for auction at a very high price (something no one will buy)
Set the time of the auction to 2 hours
Just wait, no one should bid on the item and it'll be stored in your mail box, accessible from anywhere.

A few years ago, eSource Development created a software pack that contained popular free virus and spyware programs, but also included a neat little system inventory program written in house. Since our service center closed, we stopped supporting or updating the starter pack program and let it fall into the ‘abandonware’ category.

Well, we decided to pull it out of the time capsule and give it a new face for Windows Vista and Windows7. The new Dr. Torgo’s System Inventory program will give comprehensive and in depth system information. It is an advanced System Information tool that gathers detailed information about your system properties and settings and displays it in an extremely comprehensible manner.

Dr. Torgo’s System Inventory can create a report file (CSV, HTML, TXT or XML), and is able to run in batch mode (for Computer Software and Hardware Inventory, Asset Inventory Tracking, Audit Software Licenses, Software License Compliance).

Look for it soon. The program will sell for $49, but you can get an early bird coupon worth $20 off. That means you get Dr. Torgo’s System Inventory for only $29. Now that’s something the Master would approve of (it’s a reference to the movie from which Torgo originated).

Part Four

SEO Basics

SEO is often thought about after a person has set up their blog or website. But, SEO best practices are bred into the site or blog as it is being developed, designed, and updated. We’re all about the SEO here. Our training class, SEO Launch Secrets, will be available May 11th, 2010. Remember that you can still get your early bird coupon by entering your email on the sales page.

What the heck is SEO?

SEO stands for Search Engine Optimization. Search engines are an excellent source of completely free traffic that continues to pour in for years to come but it usually takes a long time for a brand new site to begin getting traction in the search engines which is another reason why it makes sense to consider it from day 1. Here is an important point - ANY blog can build up a significant amount of search engine traffic over time even if that blog does not naturally lend itself to SEO. Why? Simply due to the sheer amount of content that gets posted to a blog.

If you create a few good articles every week (say 3), that really adds up over time. In a year you will have around 150 posts! Every single one of those posts can rank in the search engines and even though they may not all be individually optimized for specific keywords, they WILL bring in some traffic.

Backlinks… Learn it, know it, live it!

This lesson covers SEO basics and covers on-page optimization (making sure that your post is optimized towards your chosen keywords). However that is only one half of the SEO process and is arguably the least important half.

If Google has two pages that are equally optimized towards a keyword then how does it decide which one to rank higher? There are many factors but one very major factor is the backlinks to the page and these are simply links from another website.

 
Over time you will want to grow your backlinks as much as you can as this helps you rank higher and higher. With esourcedevelopment.com I must admit that I rarely pay much attention to on-page SEO as I tend to just write what comes to mind without really worrying about keywords. But over the last year or so we have attracted thousands of backlinks which means that whatever we do choose to write about will still bring us search traffic because this blog ranks well for terms in the posts.

You don't need to worry too much about building backlinks at the beginning, but you do want to know how to do the basic on-page SEO so that when you start to create your first few posts you can be sure that you are getting it right.
SEO is a massive subject and is an industry in itself. SEO consultants will often charge companies thousands of dollars to optimize their websites because of the power it has to draw so much traffic.

Optimizing Your Posts For On-Page SEO
The first step in optimizing your posts is knowing what keyword phrase you want to target. It is possible to target more than one but much more difficult. Now one thing that I would emphasize here is that as a blogger, particularly if you are starting out, if you have no idea about what keywords you want to target then just don't worry about it as its best to concentrate on writing good content rather than thinking about search engines. But if you're writing a blog about digital camera's for example and writing a post about a particular model then it makes sense to optimize that post to the model of the camera as that is something that would be searched on in Google.

This list is taken directly from SEO Launch Secrets. It covers where you need to place keywords in your article posts:
1) The title - at the very beginning if possible. This is the single most important element.
2) The post content - you need to make sure you are writing about what you want to target! Don't overdo it but make sure it appears a handful of times throughout the post. Ideally, your keyword phrase will appear at the beginning, middle, and end of the article. The more the better, but no more than once per paragraph.
3) Tags - WordPress and other blogging platforms allow you to add tags to posts and this is a great way to add keywords to any post.
4) The URL - if you are using WordPress then this is very easy to do because it has a feature to allow you to convert your post title into the URL and we have a video that demonstrates how to do that later in our SEO Launch Secrets course.

These are the most important places to put your keywords and this is all you really need to know when you're starting out. By the way if you don't know how to do this stuff don't worry because soon in the course I'm going to be getting onto the technical stuff and we have a bunch of free videos that show you how to do this technical stuff.

What if you already have an established blog?
If you already have a blog and this is the first time you have thought about SEO there are some things that you can do to tweak things. One thing that you should NOT do is change your post URL's because Google will still be indexing the old ones and if you change them you will have broken links.

However what you can do is change your titles and the copy text in your posts. One mistake that people often make is putting their keywords at the end of their title rather than at the beginning. For example, if you are targeting the phrase "make money blogging" which is best out of these two titles:

- 10 Great Ways to Make Money Blogging Today!
- Make Money Blogging - 10 Killer Ideas!

The latter title is more SEO-friendly as it puts your keywords at the beginning so you can go back and tweak old posts in this way if you like. You can also check through the post itself making sure the keyword appears a few times and if your blogging software supports tags then make sure you tag it with your keyword.

Once you make changes it can take a while for Google to pick it up and act on it so don't expect results overnight!
Note that if your URL's are not optimized then it is possible to restructure them to better ones and do something called a 301 redirect to tell Google that the link has changed.

This is a quick post to highlight some of the things we’ve been teaching and telling people over the years regarding Internet marketing. When it comes to any search engine, you want your listing to be first, second… or TENTH! That’s right, the last spot on the first page.

It’s a hard spot to get since Google does not sell or market that spot in search results, but if you are lucky enough to be placed there, it could pay off!

A couple of weeks ago, our article on Google Maps vs Bing Maps was suddenly getting about 5 times the hits it normally gets. Not that it raised any bad flags, but it did make us curious as to why the sudden spike occurred. The reason was that the article in question was listed at the tenth (last) position on the page. It is our belief that more people click on that spot because it’s the last one they see as they pause for a moment before clicking to page 2. If your tenth spot description and link are good enough, people will notice it almost as much as if you were in the top 2.

A few days later we were elevated to the 9th spot, and as expected our hits to that page went down again, despite the higher ranking. So in the case of search engine placement, sometimes last can be best!

It’s time once again, young-ins, to gather around the campfire and I, an eSource tribal elder, will once again mesmerize you with tales passed down from Sysadmin to Sysadmin. For these are the continuing tales of the life force we call Internet spoken by those who were there to experience it many moons ago… (cue howling wolf).

This hack had a good run in the early to mid 90’s and is seen occasionally in this day and age in the dial up world. It had to do with luring someone to a page that interested them and getting them to click on a particular script… Not for a mere few cents in booty like Google AdWords pays today, I’m talking 99 cents per minute level booty!

During the heyday of dial up internet, people got accustomed to hearing that familiar dial tone, beeping, and subsequent squeal of the answering modem as they connected to the Internet via their local ISP. Hearing that sequence of events squawk through the speakers meant we were connected and ready to surf. Some users, though, elected to silence their modems and rely on the primitive Windows 95 icon to tell them they were connected.

Now, in the early days of Windows 95, Winsock Dialer was the method used to connect to dial up ISP’s. It was not initially part of Windows and had to be installed via a floppy disk (which ISP’s provided free of charge). These disks usually included the dialer and modem script with commands that were sent to the modem telling it what to do. It is in this script that astute users could send commands to the modem to tell it to dial quietly. Other commands in the modem initialization string could serve other functions, but the speaker and sound related ones were usually limited to:

M0  Speaker always off
M1  Speaker on during connection
M2  Speaker always on (very noisy)
L0  Lowest volume
L1  Lowest volume (redundant)
L2  Medium volume
L3  Maximum volume

And so on. The point is that a text based initialization file was all that was needed by Winsock (and other dialers) to get your modem to connect to your ISP. And it was this security hole that nefarious Internet underlings exploited to rake in millions from unsuspecting dupes. Here’s how…

Two VERY popular (and still popular) niches of the Internet are pornography and free (illegally) software. Newsgroups were the method of the day, but websites were starting to appear that offered “FREE” content and thousands of pictures, software, etc.. When people would visit these sites, they were told that in order to access their “FREE” content, they had to download some files or even download and run a program that would “set up” their computer to get the free material anonymously, faster, whatever it took to get the person to agree.

Once downloaded and run, the script would actually change the dialer settings of the Winsock script to dial an ISP with a 900 number, and also change the speaker settings on the modem. Once loaded, the script was executed which basically told the modem to hang up and reconnect. The sound of the modem disconnecting is usually a very faint clicking noise. If unnoticed, the unsuspecting web surfer’s connection was disabled and re-established using this silent pay-by-minute 900 number instead of their usual ISP. Some astute people would hear the disconnect click and suspect foul play, others though were a trustworthy bunch that, since the modem dialed silently, had no idea they were connecting to high priced dial in service.

The user was then taken to the site which, as promised, delivered endless hours of viewing pleasure to the unsuspecting client… until the phone bill came! In those days, disputes on the bills were not usually tolerated by the phone companies, so the client paid the phone bill, in turn paying the hackers. If they were not clever enough to figure the time frames, the blame sometimes fell on unsuspecting teenagers in the family that were blamed for countless hours on Corey Feldman party lines.

Now, off to bed ya go! The Elder’s will regale you with tales of Internet old some other time!

Sometimes we forget that there are some readers that are not as proficient in the SEO world as some of the contributors to this blog. We get emails asking “What does CPA mean?” Well, here’s a little glossary that may help with that:

Broad match. This is the default option. When you include keyword phrases – such as tennis shoes – in your keyword list, your ads will appear when users search for tennis and shoes, in any order – and possibly along with other terms.

Call to action. Ad copy that encourages users to take a defined action. Examples range from "Click here" or "Buy now" to "Enter now to win a free trip to Hawaii" or "Click to download a free white paper."

Conversion. A defined action in response to your ad's call to action. A conversion may be a sale, or it could be a registration, download, or entry into your lead database, depending on the goal of your campaign.
Conversion rate. The number of visitors who respond to your ad's call to action divided by the number of impressions, multiplied by 100 and expressed as a percentage. For example, your conversion rate is one percent if 100 people are shown your ad, five people click through to your site, and one person makes a purchase.

Cost-per-1000-impressions (CPM). Pricing based on number of impressions served over a period of time. A $50 CPM means you pay $50 for every 1000 times your ad appears. ("M" is the Roman numeral for 1000.) Also known as pay-per-impression.
Cost-per-action (CPA). Pricing based on the number of actions in response to your ad. An action may be defined as a sales transaction, a customer acquisition, or simply a click. Also known as cost-per-transaction. CPA may also
refer to cost-per-acquisition.
Cost-per-click (CPC). Pricing based on the number of clicks your ad receives. A typical range is 5 cents to $1 per click. Also known as pay-per-click. CPC may also refer to cost-per-customer.
Cost-per-lead (CPL). Pricing based on the number of new leads generated by your ad. For example, you might pay for every visitor that clicks on your ad and successfully completes a form on your site.
Cost-per-order (CPO). Pricing based on the number of orders received as a result of your ad placement. Also known as cost-per-transaction.
Cost-per-sale (CPS). Pricing based on the number of sales transactions your ad generates. Since users may visit your site several times before making a purchase, you can use cookies to track their visits from your landing page to the actual online sale. Also known as cost-per-acquisition or pay-per-sale.

Geo-targeting. The distribution of ads to a particular geographical area. For example, you can use a place name in your keyword, such as "Minnesota multimedia" or "Sacramento farm equipment." Some search engines allow you to
target specific countries – and languages – without using keyword relevance.

Keyword. A specific word, or combination of words, entered into a search engine that results in a list of pages related to the keyword. A keyword is the content of a search engine query.

Keyword matching. Methods of selecting and organizing your keywords to match the user's query.
Landing page. An active web page where Internet users will "land" when they click your online ad. Your landing page doesn't need to be your home page. In fact, ROI usually improves if your landing page directly relates to your ad and immediately presents a conversion opportunity — whether that means signing up for a newsletter, downloading a software demo, or buying a product. Also known as a destination URL or clickthrough URL.

Negative keyword. Negative keywords allow you to eliminate searches that you know are not related to your message. If you add the negative keyword "–table" to your keyword "tennis shoes," your ad will not appear when a user searches on "table tennis shoes." Negative keywords should be used with caution, as they can eliminate a large portion of a desired audience if applied incorrectly.
Paid placement. Guaranteed listing with high ranking among search results, usually in relation to specified keywords. In response to recent FTC guidelines, many search engines clearly identify paid placements as "sponsored links," listing them separately from the editorial portion of the results page. Paid placement programs are typically based on CPC or CPM pricing, with higher overall costs than paid inclusion. Also known as pay-for-placement.
Paid inclusion. Guaranteed inclusion on a search engine's results in exchange for payment, without any guarantee of how high the listing will appear. A paid inclusion appears to the user as an editorial listing rather than as a sponsored link. Paid inclusion pricing is typically based on a flat fee or index fee.

Relevance. A measure of how closely a search result – or a search ad – matches the user's query. Relevance is key to harnessing the power of search advertising. The more relevant your ad, the more likely the audience will be motivated to respond to your call-to-action. At the same time, the relevance of your ad and your ad's landing page can enhance the user's search experience, while irrelevant ads can cause users to ignore advertising altogether.
Return on investment (ROI). The benefit gained in return for the cost of your ad campaign. Although exact measurement is nearly impossible, your clickthrough rate and your conversion rate combined with your advertising costs, can help you assess the ROI of your campaign.

In setting up our video training and landing page, we needed to come up with a slick little photo / image rotator without resorting to AJAX. Javascript is great in that it offers cross browser functionality and is heavily supported. It didn’t take long to find some direction and get us on the path of coding our own little compact image rotator.

First, add the following to your ASP page somewhere in the <BODY> tag:

   1: <script type="text/javascript">

   2:     // =======================================

   3:     // set the following variables

   4:     // =======================================

   5:     // Set slideShowSpeed (milliseconds)

   6:     var slideShowSpeed = 10000; // 10 seconds per slide

   7:     // Duration of crossfade (seconds)

   8:     var crossFadeDuration = 3;

   9:     // Specify the image files

  10:     var Pic = new Array(

  11:         'Images/vidshots/vidbar1.gif',

  12:         'Images/vidshots/vidbar2.gif',

  13:         'Images/vidshots/vidbar3.gif',

  14:         'Images/vidshots/vidbar4.gif'

  15:     );

  16:     // to add more images, just continue

  17:     // the pattern

  18:     // =======================================

  19:     // do not edit anything below this line

  20:     // =======================================

  21:     var t;

  22:     var p = Pic.length;

  23:     var preLoad = new Array();

  24:     for (i = 0; i < p; i++) {

  25:         preLoad[i] = new Image();

  26:         preLoad[i].src = Pic[i];

  27:     }

  28:     var j = 0;

  29:     function runSlideShow() {

  30:         if (document.all) {

  31:             document.images.SlideShow.style.filter = "blendTrans(duration=2)";

  32:             document.images.SlideShow.style.filter = "blendTrans(duration=crossFadeDuration)";

  33:             document.images.SlideShow.filters.blendTrans.Apply();

  34:         }

  35:         if (j > (p - 1)) j = 0;

  36:         document.images.SlideShow.src = preLoad[j].src;

  37:         if (document.all) {

  38:             document.images.SlideShow.filters.blendTrans.Play();

  39:         }

  40:         j = j + 1;

  41:         if (j > (p - 1)) j = 0;

  42:         t = setTimeout('runSlideShow()', slideShowSpeed);

  43:     }

  44: </script>

There is a section of code that defines the Pic array. In this example, we have 4 images in our Images/vidshots directory. You can add or subtract as you see fit.

Now you need to find the spot on your page where you want the image rotation to occur. You can set this in a DIV, Panel, or a table. For this example, we will use a table.

   1: <table border="0" cellpadding="0" cellspacing="0">

   2:     <tr>

   3:     <td id="VU" height="83" width="300">

   4:     <img src="1.jpg" name="SlideShow" width=300 height=83></td>

   5:     </tr>

   6: </table>

Next, modify your <BODY> tag to include an onLoad override:

   1: <body onload="runSlideShow()">

A couple of things to keep in mind… The fading variables control the length of time it takes a slide to fade out and the next one to fade in. This only works (currently) in IE8 and not Firefox. Firefox simply flips to the next image in the array without any type of fade.

That’s right! eSource Development has been working on our first training series for several weeks now. Finally, we are ready to announce that

SEO Launch Secrets will hit the market on May 11th, 2010.

What’s in SEO Launch Secrets:

• Over 90 minutes of video instruction
• Comprehensive workbook with all video screen shots
• Downloadable forms and worksheets (.PDF)
• 24/7 access to our Training Videos

And as an added bonus, you will receive $50 off your copy of SEO Launch Secrets by filling out the coupon request here!

This series will teach you how to drive quality traffic to your site by using tried and true Internet marketing methods without resorting to ‘Black Hat’ tactics. Even if you do not have a website or a product, SEO Launch Secrets will show you, step by step, how to get the word out and become a search engine powerhouse site. The videos and workbooks detail everything you need to know to make your online business a success.

Visit our Training page for more information

What you will learn!

The number one mistake most website owners make when trying to improve search engine rankings, preventing them from ever showing up on the first page of Google. This mistake is made by more than 99% of all website owners.

How to boost your rankings by simply changing just one optimization factor. Applying this simple technique is like using steroids to enhance the visibility of your website, drastically improving your Google rankings. This secret revealed to you in this SEO Launch Secrets.

The proper way to develop in-bound links to your website. If you know the importance of link building, but currently do not apply this simple technique to every inbound link, then they are virtually USELESS from Google's perspective.

On-page optimization factors that really matter when you're looking to improve search engine rankings. If you're still hung up on the concept of keyword density, then this method will change your thinking forever!

The most important factor for improving Google rankings. This secret is known by all the top webmasters and is the reason why they're websites are outranking 99.9% of all other websites on the Google search engine.

The difference between on-page optimization and off-page optimization and how you can leverage this knowledge to optimize for Google. Using these techniques in combination are like a 1, 2, punch that can literally skyrocket you to the front of search engine lists.

How to determine the best keywords for generating traffic to your website. See exactly how leading Webmasters find popular keywords with little or no competition, generating tons of traffic quickly and easily.

The best way to find link partners. When searching out link partners, top Webmasters know exactly who to ask. Generating links can be beneficial to your website but only if you're targeting the right websites! This guide shows you a quick and easy way to instantly determine the best link partners for your website.

The secret technique you can apply today that will instantly improve search engine rankings and propel your website towards the first page of Google for selected keywords. This method has a viral effect that continues to work while you sleep!

A powerful 'off-page optimization' method that can generate hundreds of links to your website in less than 48 hours! These links provide the right kind of "votes" that Google looks for when ranking your website - instantly improving search engine rankings.

Plus much more!