One of the cornerstones of Internet marketing is email marketing. Hence, it is vital for Internet marketers to be acquainted with what works for email promotions and study email marketing practices. Mastery of email has made many marketers rich online. Here are 5 email promotional rules that never fail:
1. Use A Lead Capture Page
A lead capture page, also known as a squeeze page, is a simple page with the single aim of getting email subscribers. It usually has an attention-grabbing headline, interest-building bullet points and of course, the subscription form. Generally, the more concise the page, the higher the opt-in rates (the percentage of people who reach your page and subscribe to your list) will be. Also, requiring fewer forms to be filled will result in higher conversions. Often, just the name and the email of the subscriber will suffice.
2. Pre-Sell To Your Subscribers
If you want people to come to your page and opt in to your mailing list, you need to give them an incentive to do so - such as a free report or a free video. Your gift should contain valuable information that will help subscribers and pre-sell them to your product offer. If you give subscribers great information up front, they are more likely to see the value in buying your product.
3. Personalize Your Emails
Many autoresponder services give you the option of personalizing your emails with the subscriber's first name, in either the subject line and body copy or both of them. I suggest you use it. It has been proven to increase email opens and click through rates. Of course, you may not be able to use them on all occasions, especially if you use a long subject line, where additional personalization might make the subject too long. But use it whenever you can.
4. Have A Mix Of Content And Promotional Emails
Too much free content and your subscribers will become spoiled and think they won't need to buy your products. On the other hand, too many promotions and your subscribers will think they are just merely on the list to be sold to. A balance is best. For every promotional email, send out at least one or two content emails to your list. For instance, you can send two emails per week, one a promotion and the other to your new blog post.
5. Send An Email At Least Once A Week
If you don't want your subscribers to forget you, you need to send an email to your list at least once every week. The bare minimum is once every two weeks. Any longer than that, and your subscribers may forget you and even why and how they are on your list, which may lead to a high spam complaint count. Sending an email every other day or even every day can be a consideration too, as long as you keep your emails interesting. If your emails are boring, you risk becoming a 'commodity' because your emails come in too often. Keep them hooked to your emails!
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