This is a quick post to highlight some of the things we’ve been teaching and telling people over the years regarding Internet marketing. When it comes to any search engine, you want your listing to be first, second… or TENTH! That’s right, the last spot on the first page.
It’s a hard spot to get since Google does not sell or market that spot in search results, but if you are lucky enough to be placed there, it could pay off!
A couple of weeks ago, our article on Google Maps vs Bing Maps was suddenly getting about 5 times the hits it normally gets. Not that it raised any bad flags, but it did make us curious as to why the sudden spike occurred. The reason was that the article in question was listed at the tenth (last) position on the page. It is our belief that more people click on that spot because it’s the last one they see as they pause for a moment before clicking to page 2. If your tenth spot description and link are good enough, people will notice it almost as much as if you were in the top 2.
A few days later we were elevated to the 9th spot, and as expected our hits to that page went down again, despite the higher ranking. So in the case of search engine placement, sometimes last can be best!
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